Your Cart is Empty


The Setup -Leather-bound Limited Edition

Free US Shipping on all book orders

The much-anticipated memoir of Dan Bilzerian is almost here! Dan takes readers on a wild ride, from his anything-but-normal childhood, to the insanity that has followed him on his journey to becoming one of the most famous people in the world. Read about his upbringing, military service, gambling, guns and other toys, and about girls. Lots of girls. And for the first time, Dan talks openly about how he was able to live unapologetically live his dreams using a simple method that he calls The Setup.

The Setup is jam-packed with crazy stories and incredible photos that bring readers into the world of Dan Bilzerian.

Customer Reviews

Based on 99 reviews
Edmund Butcher

Reading the book changed my perspective not only on the person Dan is but also on my entire life. Grateful for the time he put into bringing the stories to life and have been telling everyone I know to get their hands on the book.

langers mike
the setup

best book of the year and best customer service

Jeremy Cutshall

Thank you for signing Dan!!!

Ryan Engel

The Setup -Leather-bound Limited Edition

Sergio León
I'm from México and I still haven't received it.

I purchased the black leather autographed edition. Weeks later I received an email that said: "Due to unprecedented material shortages, your autographed, Premium Leather-Bound edition of Dan's book, The Setup, is not scheduled to ship until November. As a result, Dan has decided to give a free Full-Color, Premium Hardcover edition, which should be shipped to you within the next 7-10 business days so that you will at least have one of the first books off the press while you wait for the autographed Leather-Bound edition. We hope you enjoy the book. Sincerely, Team Ignite." I received the hardcover full-color one and read it, 10/10, but I want the one that I paid for. It'd be nice to have an answer and a solution on this issue. Thank you.